Just Won a Grant?
Don't Lose It to Bad Execution
We are the Pharos for pre-funded startups. Led by a Chartered Marketer, we provide the fiscal truth and strategic rigour required to ensure your grant survives the first 3 years.
Most agencies are “Yes-Men.” They will take your capital to build “pretty pixels” regardless of whether your business model is viable. Veritas is different. We don’t stroke your ego; we guard your capital. If our data shows your current path leads to failure, we’ll tell you before a penny of your grant is spent.
The 3-Tier Pharos
A 3-Year Foundation for Sustained Growth.
Year One: The Square Base
In the first year, called “The Square Base,” businesses focus on building a strong foundation. This means setting up plans and structures that will help them succeed later. Imagine building a solid house; without a strong base, a business can’t survive challenges in the market.
Year Two: The Octagonal Middle
In the second year, “The Octagonal Middle,” businesses aim to grow. Entrepreneurs look for new opportunities and start seeing early success. Creativity and strategy work together here. Businesses need to adapt and innovate to attract attention and keep progressing. These successes help improve their products and better define their customers.
Year Three: The Beacon
In the third year, known as “The Beacon,” companies grow steadily. Their hard work pays off, strengthening their place in the market and inspiring others. They aren’t just surviving; they are thriving, showing that their ideas work and that they can scale effectively. This journey from a solid base to recognition shows how important planning and action are.
Process Steps
We only guard viable foundations
Because our reputation is tied to your 3-year survival, we do not work with everyone. To gain access to 25 years of combined business expertise and Chartered oversight, you must first pass our Pre-Flight Audit.
- Submit your Executive Summary & Financials (Under NDA)
- Attend the 30-minute “Hard Truth” Diagnostic.
- Receive your Verdict: Acceptance or a Fix-Checklist.
Chartered Marketer
The gold standard of professional marketing.
Charity/CIC Commitment
We support ALL Charities with a 25% discount.
The Strategy Guardian Guarantee
If Year One data indicates a market mismatch, we initiate a Strategic Pivot Workshop.
What we offer
Transforming Businesses in the Digital Age.
Best for: King's Trust or local seed grant winners.
Outcome: A professional starter site, 3 years of prepaid hosting/domain, and a 90-day roadmap.
Best for: Matched-funding recipients (Growth Hubs) or Start Up Loan holders.
Outcome: 5+ page high-conversion site and the Veritas Viability Document—the proof your funder requires to close your file.
We also provide itemized, capital-asset-focused invoicing compatible with UK Start Up Loans, Growth Hubs, and British Business Bank drawdown requirements.
Best for: Businesses who want to spend their funding on initial brand development.
Outcome: Get a "Business-in-a-Box" visual setup.
Testimonial
Client Feedback
Why Choose Us
We support your local or national growth.
Veritas Marketing is for the pre-funded 10% of startups that have cleared the professional bar and are ready for sustained growth. We aren’t just a creative agency; we serve as your strategic guardian, ensuring that every pound of your critical grant or loan capital is invested into a viable foundation designed to survive the 36-month business cycle.
Our leadership holds Chartered Marketer status—the gold standard of marketing professionalism awarded by the Chartered Institute of Marketing to around 3,000 individuals globally. This credential is the industry equivalent of a Chartered Accountant, providing a trusted mark of strategic rigour, ethical practice, and commercial acumen to protect your investment.
We reject the noise of fleeting trends to focus on a "Lighthouse Identity" built on immutable truths. By mapping your growth to the architectural tiers of the Pharos, we provide a strategic North Star that ensures your business remains resilient against market shifts while maintaining technical and strategic continuity.
With 82% of small businesses failing due to poor financial management, we prioritize fiscal stewardship over ego. We deliver the specific high-ROI evidence and compliance reports required by grant providers and lenders like the British Business Bank to prove your funds were spent responsibly.
We don't just build and leave; we partner for 1,095 days. Our 3-Year Strategic Partnership includes technical assurance and mandatory quarterly audits to ensure you hit your ROI targets, with a guarantee to initiate a Strategic Pivot Workshop if data shows your original model requires a course correction.
Common Questions
Most Popular Questions
What does it mean that you are led by a Chartered Marketer?
Chartered Marketer status is the industry’s highest hallmark of professional excellence and ethical practice. Awarded by the Chartered Institute of Marketing to only about 3,000 professionals globally, it signifies a verified commitment to strategic rigour and continuous development. Much like a Chartered Accountant provides fiscal certainty, we provide the strategic evidence and accountability required to protect your startup capital.
Why is your partnership a mandatory 3-year term?
The hard truth is that over half of all UK startups fail within their first three years. By committing to a 36-month cycle, we move away from “quick fix” marketing and focus on building a resilient, long-term foundation. Our “Pharos” strategy ensures you have a technical and strategic guardian watching your horizon for the full 1,095 days it takes to reach sustainable scale.
Do you only work with businesses that have already secured funding?
No. However, we specialise in post-funding execution. Our ideal clients are winners who have already cleared a professional bar of entry by securing a grant or a government-backed Start Up Loan. Regardless of whether you’ve gained funding, you will still go through our vigorous vetting process, so you will still need a well formed business plan and submit your executive summary and financials (under NDA)
What is included in the £500 Navigator service?
This “seed-level” support is designed specifically for winners of small grants, such as the King’s Trust “Test My Business Idea” award. It includes a professional Veritas-designed starter website, GA4 infrastructure setup, and a 90-day execution roadmap. Crucially, it also includes 3 full years of prepaid domain and hosting, removing your technical overhead during the critical first stage of your business.
How does the Launch Blueprint help with grant or loan compliance?
Lenders like the British Business Bank and regional Growth Hubs require rigorous proof that funds are spent on viable, growth-oriented activities. Our 10+ page Veritas Viability Document provides the professional Business Plan, Cash Flow Forecast, and ROI projections needed to satisfy these auditors and prove your investment was made with strategic discipline.
Why is your vetting process so intensive?
Because our reputation is tied to your success, we do not work with everyone. We utilize a “Velvet Rope” vetting process to identify structurally sound business models and “coachable” founders. This high-friction approach ensures our senior strategic resources are only spent on businesses that have a genuine path to profitability and long-term survival.
Is my business idea safe if I share my plan for the audit?
Absolutely. We operate with a “mutual trust” policy and provide a one-click digital Veritas Mutual NDA immediately upon form submission. This legally protects your intellectual property and confidential information during the diagnostic phase, ensuring we can have an honest “Cold Shower” conversation about your strategy without risk.
Do you offer support for charities or social enterprises?
Yes. Following our Veritas Charter, we offer a transparent 25% discount on all strategy and setup fees for registered UK charities, non-profits, and Community Interest Companies (CICs). This fulfills our ethical mandate to support purpose-led organizations that have secured funding through schemes like the UK Shared Prosperity Fund.
What happens if our business model hits a wall after the first year?
We are your Strategy Guardian, not just a vendor. If our Year One data shows a fundamental market mismatch—a “zero-signal” scenario—we don’t quit on you. Instead, we initiate a mandatory Strategic Pivot Workshop to reallocate 100% of your remaining marketing focus and budget toward a new, more viable path.
Why is your symbol a three-tiered lighthouse (Pharos)?
The original Pharos of Alexandria was the archetype of all lighthouses, uniquely built in three distinct stages: a square base, an octagonal middle, and a cylindrical top. We map your 3-year journey to these tiers: Year 1 is the immovable base of the Launch Blueprint, Year 2 is your Growth Phase, and Year 3 is the Cylindrical Beacon that shines your light across the national market.